• Skip to main content
  • Skip to secondary menu
  • Skip to footer

Photo Contest

photo contest winners announced

  • Submit a Sponsored Post
  • Make a Contribution
  • How to Organize a Photo Competition
    • How to participate and win in photo contests
    • How to organize a photo exhibition
    • Ten Photo Contest Ideas
    • How to select judges for photo contest
    • How to market a photo contest
    • How to organize a street photography contest
    • How to organize a photo walk
    • How to organize a portrait photo contest
  • About
  • Contact

A photography-led campaign, A Mother and More features stunning portraits shot by Brock Elbank, highlighting a diverse group of 12 women and their identities outside of their role as a mother

May 10, 2019 By PhotoContest.org Leave a Comment

Elvie, the health and lifestyle brand developing smarter technology for women, has unveiled “A Mother and More,” a Mother’s Day campaign that aims to spotlight the dual identity of woman and mother, showcasing some of the amazing things mothers are doing in their own right.

“A Mother and More” Campaign to Challenge the Outdated Depictions of Motherhood

The women featured in the campaign represent a wide range of professions, hobbies and backgrounds including a engineer taking on a male-dominated industry, a breast cancer survivor and mentor for the transgender population, a single mom, a public defender helping the underprivileged navigate the criminal justice system, an entertainment reporter who has closely reported on the #MeToo movement, a former-Olympic skier, and more.

“My mother was an inspirational woman, a kind woman, who raised me on her own in later life so I have so much admiration for the strength of mothers,” said Brock Elbank. “I was really excited when Elvie approached me with this project because all my work is about diversity and every mother has a different and powerful story to tell.”

Brock Elbank is a portrait photographer known for his bold and distinctive approach. Following early success in fashion photography, Elbank has since moved from shooting professional models, to exploring everyday subjects, with a particular focus on the beauty of imperfection and diversity. He is most well known for his photo series #Project60, which showcases 60 unique beards and facial hair, in addition to campaigns such as #Freckles, #Vitiligo, and #HowDoYouCMeNow, which challenge stereotypes around skin “conditions” and celebrate the beauty and uniqueness of one’s skin.

“Brock’s work is known for sparking meaningful conversations and challenging stereotypes, which made him the perfect partner to bring this campaign to life,” said Tania Boler, CEO, Elvie. “We want to change the idea that once a woman becomes a mother, it is the only thing that defines her. Being a mom is an important part of many women’s lives, but it’s not the only aspect, and especially around Mother’s Day, it’s important that we celebrate women on an individual level — their successes, their strength, and their passions, in motherhood and beyond.”

Founded in 2013, Elvie’s first product, Elvie Trainer, is an award-winning app-connected Kegel trainer that helps women strengthen the pelvic floor via fun, five-minute workouts. Most recently, the femtech company launched its second innovation, Elvie Pump, the world’s first silent wearable breast pump, making breast pumping as easy, streamlined and flexible as possible for moms.

Furthering Elvie’s mission of breaking stereotypes and changing the conversation around motherhood, A Mother and More follows Elvie’s campaign for UK Mother’s Day, #FreetheFeed, where five giant inflatable breasts decorated London’s skyline in order to fight the stigma around breastfeeding and pumping in public. Elvie is also fresh off a $42 million Series B fundraiser, which was the largest investment the femtech category has received to date.

The full A Mother and More portrait gallery, along with the personal stories of each woman, can be viewed here. For more information, visit www.elvie.com.

Source: Elvie

Share this:

  • Share
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Pocket (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

Related

Filed Under: Announcements

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Footer

Recent Posts

  • The World Press Photo Contest 2023 is now officially open for entries
  • The GFX Challenge Grant Program is back
  • Winning Images From Sony’s Open Photo Competition
  • Leica Camera Announces its 2022 Leica Oskar Barnack Award Finalists
  • World Press Photo & @visit_EP present the exhibition ‘ICONIC – Defending press freedom and democracy since 1955,’
  • PXEF.com: Pixel Effects, Photo Blog
  • The world’s largest nature photography competition is coming to Malta
  • Hear the stories behind the photos on display at the World Press Photo Exhibition 2022
  • Kebab seller image wins international food photo contest
  • Royal Photographic Society announces 57 photographers for its 163rd exhibition

Media Partners

  • Press Media Release
  • Exclusive
  • Photo Studio
  • Prints
  • Opinion
  • VPNW
  • S3H

Media Partners

  • Technology Conferences
  • Event Sharing Network
  • Defense Conferences
  • Cybersecurity Events
  • Event Calendar
  • Calendarial
  • Opinion
  • Domain Name for Business

Copyright © 2015 PhotoContest.org

Technologies, Market Analysis & Market Research Reports

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT