FUJIFILM North America Corporation, Electronic Imaging Division, introduces the latest addition to its GFX System mirrorless digital camera lineup, the FUJIFILM GFX100S II (GFX100S II). Designed for image makers seeking top-notch quality and functionality in a more portable form, this new camera inherits features from its larger predecessor while targeting a broader audience.
The GFX100S II packs a punch with a high-performance GFX 102MP CMOS II sensor, approximately 1.7 times larger than a full-frame sensor, and Fujifilm’s X-Processor 5. Despite its robust capabilities, it weighs in at a mere 883 grams, making it the lightest digital camera in the GFX System.
Affordable and Compact: Redefining Medium Format Photography with the GFX100S II
The FUJIFILM GFX100S II is more than just a camera; it represents a paradigm shift in medium format photography, bringing unprecedented quality and performance to a compact and accessible form factor. Here’s why the GFX100S II stands out as the ultimate choice for photographers seeking affordability without compromising on image quality:
Medium Format Performance, Compact Design: Traditionally, medium format cameras have been bulky and prohibitively expensive. The GFX100S II defies this convention by offering the unparalleled image quality of a medium format sensor in a remarkably compact body. This makes it easier for photographers to carry and use in various shooting scenarios, whether in the studio or on location.
Affordable Entry Point: With a Manufacturer’s Suggested Retail Price of $4,995.95 USD, the GFX100S II breaks down barriers to entry into the world of medium format photography. It opens doors for photographers who previously found medium format systems inaccessible due to their high cost, providing an affordable alternative without compromising on image quality or performance.
Versatility without Compromise: Despite its compact size and affordable price point, the GFX100S II delivers uncompromising performance. With a 102MP sensor, advanced autofocus capabilities, 8-stop in-body image stabilization, and 4K video recording, it offers a comprehensive feature set that meets the needs of both still photographers and videographers.
Pixel Shift Technology: The GFX100S II introduces innovative pixel shift technology, allowing photographers to capture incredibly detailed images with up to 400 million pixels. This feature, combined with the camera’s high-resolution sensor, opens up new creative possibilities and ensures stunning image quality even in the most demanding situations.
Commitment to Accessibility: FUJIFILM’s dedication to accessibility extends beyond the camera itself. By joining organizations like the Coalition for Content Provenance and Authenticity (C2PA) and the Content Authenticity Initiative (CAI), FUJIFILM demonstrates its commitment to fostering trust and transparency in digital media, ensuring that photographers can confidently share their work with the world.
The FUJIFILM GFX100S II redefines medium format photography by offering a compelling combination of affordability, compactness, and uncompromising performance. It empowers photographers of all levels to explore the possibilities of medium format imaging without breaking the bank, making it the ultimate choice for those seeking excellence without compromise.
Noteworthy features include AI-based subject detection for precise autofocus, 8-stop in-body image stabilization, and 4K/30P video recording capabilities. The camera’s pixel structure enhancements enable ISO 80 standard sensitivity, ensuring superior dynamic range and lower noise.
Furthermore, the GFX100S II introduces advanced functionalities like “Pixel Shift Multi-Shot,” generating images with up to 400 million pixels, and “Real Color” mode, capturing 102 million pixel images with minimized false colors.
The camera’s compact body, adorned with Fujifilm’s BISHAMON-TEX textured exterior, provides both comfort and grip for prolonged use. With an optional hand grip available, users can enhance stability, particularly when using larger telephoto lenses or tripods.
FUJIFILM’s commitment extends beyond hardware innovations. By joining the Coalition for Content Provenance and Authenticity (C2PA) and the Content Authenticity Initiative (CAI), the company aims to contribute to the development of systems ensuring the origin and history of digital content can be verified online. This initiative aligns with FUJIFILM’s dedication to transparency and trustworthiness in digital media.
The GFX100S II is set to hit the market in June 2024 with a Manufacturer’s Suggested Retail Price of $4,995.95 USD. More information is available on FUJIFILM’s official website.
For photographers and creatives seeking unparalleled performance in a compact package, the GFX100S II emerges as a formidable tool, ushering in a new era of large format photography accessibility and innovation.
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